Utah News Advertiser Terms

These Advertiser Terms (the "Terms") are an agreement between App Launchers, LLC, which operates Utah News and utah.news ("Utah News", "we", "us"), and the business that places an advertisement ("you"). You accept them by accepting a quote in the advertiser tools. Each order records the version you accepted, and that version governs that order even after we publish a newer one.

The Utah News Terms of Service and Privacy Policy also apply to your use of utah.news and the Utah News app. If they conflict with these Terms about an advertisement, these Terms control.

1. Your account and authority

You must be at least 18 years old and authorized to bind the business named on your account. People you invite to a business account may create, edit and pay for that business's campaigns on its behalf, and the business is responsible for what they do.

Keep your account email current. We send review results, payment receipts, reports and notices under these Terms to that address. A notice is given when we send it there; if it bounces, we post the notice on your campaign page, and it is given when posted.

We may decline, suspend or close an advertiser account. We tell you why, except where doing so would be unlawful or would put readers at risk. Grounds include conduct on utah.news or in the Utah News app that breaches the Utah News Terms of Service. If we suspend or close your account while you have a paid campaign, for a reason other than your breach of these Terms, the days your advertisement does not run are unserved days that we refund under section 8 without your having to ask.

2. What you are buying

The product is an article placement in one city for a fixed term: one advertisement made of your image, business name, headline, short message, alt text and one HTTPS link, shown with Utah News stories for the city you choose, on the Utah News surfaces where advertising is enabled during your term (the Utah News app, and utah.news as that placement becomes available), for the number of days on your quote (30 days unless your quote says otherwise).

The price is a flat fee for the placement, shown on your quote before you accept. It does not depend on how many people see or tap the advertisement.

We do not promise any number of views, taps, visits, sales or any other business result. How often your advertisement appears depends on how many people read stories in your city during your term and on the limits in section 5.

Your term starts on the later of the start date you requested and the day after we approve your advertisement, and your end date is fixed at that moment as the start date plus the number of days on your quote. Days are calendar days in America/Denver time (Mountain Time as observed in Utah). The end date never moves. Every day from the start date to the end date counts toward the term, including days on which the campaign is paused for any reason, and a paused campaign can be resumed only before the end date. We do not extend terms or add make-good days; where these Terms give you something back for days you did not receive, it is a refund of unserved days under section 8, not extra days.

Placements do not renew automatically. We may offer you a renewal draft; every renewal is a new order under the Terms current at that time.

3. Quotes, orders and payment

A quote freezes the price, city, term and the exact version of your advertisement; we record a fingerprint of the image and text so you can verify what you accepted. If you change the advertisement before you accept the quote, you need a fresh quote, and the price does not change unless our rate card has changed. After you accept, you may revise the advertisement as many times as our review requires, at no charge and on the same order; the price, city, term and start date you accepted do not change. You need a new order only to change the city or the length of the term.

Accepting a quote creates an order that awaits payment and records the version of these Terms shown with the quote. If our rate card, sales availability or these Terms change before you accept, we ask you to get a fresh quote.

You pay by card through Stripe Checkout. Stripe processes the payment under its own terms; we never see or store your full card number. Prices are in U.S. dollars.

Prices do not include taxes. You are responsible for every sales, use, transaction, gross-receipts or similar tax, and any interest or penalty on it, that applies to your purchase, other than taxes measured by our net income. If we are required to collect a tax, we add it to your quote before you pay. If a taxing authority later determines that a tax applied to a purchase and we did not collect it, you will reimburse us for that tax and any interest and penalty within 30 days of our invoice, except for a penalty caused solely by our failure to remit tax we actually collected. If you claim an exemption, give us a valid exemption certificate before you pay. This paragraph survives the end of your order.

You may abandon an unpaid order at any time and owe nothing. We may cancel an unpaid order at any time before payment.

If we agree in writing to another way of paying, we record that payment against your order and these Terms still apply.

4. Review, approval and content standards

Utah News staff review every advertisement before it runs, and again whenever you change it. A changed advertisement is not shown until we approve the new version, and the days it spends in review still count toward your term: your end date does not move and we do not add make-good days. If you cannot afford to lose delivery days, do not edit a running advertisement. We aim to review every submission within two business days. Approval is at our discretion. We may decline any advertisement; when we do, we post on your campaign page the standard it failed and what would fix it, and we send the same to your account email.

Your advertisement must be truthful and not misleading, and must comply with every law that applies to it, including federal truth-in-advertising rules and Utah's consumer-protection and truth-in-advertising laws. It must be your own content or content you are licensed to use. It must read as a message from your business, not as a news story, and must not imitate Utah News, its masthead, its labels or its staff. It must link to an HTTPS page you control that matches what the advertisement says, and it must meet the published ad specs.

We do not accept advertisements for:

• anything unlawful in Utah or the United States, or unlawful to advertise there;
• political candidates, ballot measures, parties, political action committees or issue advocacy (not accepted in this version of the Terms);
• firearms, ammunition, tobacco, vaping products or cannabis;
• gambling, sports betting or lotteries;
• adult content or adult services;
• payday, title or other high-cost lending;
• get-rich-quick offers, multi-level marketing or cryptocurrency investments;
• health or medical claims that the law does not permit;
• anything that exploits children, sexualizes minors, or is designed to collect personal information from children;
• anything that harasses, demeans or discriminates against any person or group.

We may refuse other categories in our judgment.

If we reject your advertisement, you may revise and resubmit as many times as you like at no charge, and we do not reject a revision on a ground we could have raised on an earlier review of the same advertisement. If your order is paid, you have 14 days after each rejection to submit a revision; time a submission spends waiting for our review does not count. If no revision is approved within 14 days after our most recent rejection, or within 45 days after the first rejection following payment, you may cancel the order from your campaign page or by email for a full refund, and we may cancel and refund it ourselves. If we have not approved any version of your advertisement within 30 days after payment, you may cancel for a full refund at any time.

Readers can report any advertisement. We may pause or remove a running advertisement at any time because of reports, complaints, a legal request, a change in the law, or our own judgment. If we pause or remove it for a reason other than your breach of these Terms, the days it does not run are unserved days, and we refund them under section 8 after your term ends without your having to ask.

If we remove your advertisement because you have breached these Terms, we tell you the provision you breached and the facts we relied on. Where the breach can be cured (for example a spec, link, accuracy or labeling problem), the campaign is paused rather than ended and you have three business days to submit a corrected advertisement; the paused days count toward your term and are not refunded, and the campaign resumes for the days remaining once we approve the correction. Where the breach cannot be cured (unlawful content, content you had no right to use, deceptive content, or content in a category this section does not accept), we end the campaign and no refund is owed. A chargeback on a payment you authorized is also a breach. You may contest a breach decision by writing to support@utah.news within 30 days, and we answer in writing within ten business days.

5. How and where your advertisement appears

Every advertisement carries an "Advertisement" label, rendered by our servers above the creative, on every surface where it appears. We may add any other disclosure that the law or our policy requires.

Your advertisement appears with stories for the city you chose: below the text of a story, after related coverage. It never appears next to emergency alerts, obituaries or court news, and never on pages we mark as protected.

We show at most one advertisement on screen at a time and keep at least eight stories between advertisements. We cap how many advertisements any one reader sees in a day; the cap is three per reader per day when this version takes effect, and we may change it to protect the reading experience, for running campaigns as well as new ones. If there is no advertisement to show, the space stays empty: we never fill it with our own promotions and never re-show an advertisement to build up your counts.

We place your advertisement using only the city on your order and the category of the story it appears with. Your order fixes the city; story category is a placement control we operate and may change, not something you buy or that we guarantee. We do not target by, and do not sell or share, any reader's personal information. You receive aggregate counts, never reader identities.

Advertising never influences what we cover or how we cover it. Advertisements that attempt to buy coverage, an endorsement or story placement are refused, and nothing on your advertisement is written or approved by our newsroom.

6. Your content, our license, and your responsibility

You keep ownership of your advertisement. You grant us, and our hosting, content-delivery and other service providers, a non-exclusive, royalty-free, worldwide, sublicensable license to host, store, cache, copy, reformat, resize and crop for display, transmit and display your advertisement, including the business name, logo, trademarks, images and text in it, on Utah News properties and in the advertiser tools. That license begins when you submit the advertisement for review, runs through your term, and continues afterwards for archived, cached and already-distributed copies until they are replaced in the ordinary course of our operations, and for the proof-of-placement record we show you. We do not show your advertisement to readers after your term ends. You also grant us a license to keep every version we reviewed or ran, together with our review, delivery and payment records, as business records for seven years after your term ends, and longer if the law or an open dispute requires, and to reproduce them as needed to comply with law or to establish or defend a legal claim.

You represent that you hold every right needed for the content of your advertisement and its landing page; that both comply with the laws that apply to advertising, consumer protection, privacy, intellectual property and your line of business, including any license or registration your business needs; that the advertisement is accurate; and that the landing page is safe, contains no malware or deceptive practice, and honors what the advertisement says.

You will defend, indemnify and hold harmless App Launchers, LLC and its members, managers, officers, employees and contractors (each an "Indemnified Party") from and against any claim, demand, action, investigation or proceeding brought by a third party, including a governmental or regulatory body, and any resulting loss, damage, fine, penalty, judgment, settlement, cost or expense, including reasonable attorney fees, arising out of or relating to the content of your advertisement or landing page, your products or services, your use of the advertiser tools, or your breach of these Terms or of any representation in this section, except to the extent the claim is caused by our negligence, our willful misconduct or our own breach of these Terms. We will give you prompt notice of a claim. You will conduct the defense with counsel we reasonably approve, and you may not settle in a way that imposes any payment, obligation, restriction or admission on an Indemnified Party without our written consent, which we will not unreasonably withhold. We may participate with our own counsel at our expense, and if you do not promptly assume the defense we may assume it at your expense. Your obligations under this section are not limited by section 10.

7. Reporting and proof of placement

Each campaign has a report showing impressions (the advertisement was served), qualified views (at least half of the advertisement unit, the label and the creative together, on screen for one continuous second while the app or page was in the foreground) and taps, together with a record of where the advertisement ran and the time of its first impression.

Counts are measured by our systems and are the counts of record. We exclude our own testing, and we correct counts where we find an error or obviously automated traffic; we do not use third-party measurement. If you think a count is wrong, tell us within 30 days after your term ends. We check our records, correct the report if we were wrong, and refund as unserved days any days the correction shows your advertisement was not eligible to run. After those 30 days the counts are final.

We do not provide reader-level data to advertisers, and we do not sell it or share it for anyone else's advertising. We may disclose it to service providers who are bound to confidentiality and act on our instructions, where required by law or valid legal process, or where necessary to protect someone's safety or to establish or defend a legal claim.

8. Refunds, cancellations and chargebacks

Unserved days and daily value. Your daily value is the price you paid for the order divided by the number of days on your quote. A day is a calendar day in America/Denver time. A day is served if your advertisement was approved and eligible to be shown for the whole of that day, including a day on which you paused the campaign yourself. A day is unserved if we paused or removed the advertisement for a reason other than your breach, if a refund request was open, or where these Terms otherwise say so. A refund of unserved days is the daily value multiplied by the number of unserved days, rounded up to the next cent, and we show the arithmetic with the refund. Part-days are not refunded.

Before payment there is nothing to refund: abandon the order at any time.

"First runs" means the moment your advertisement is served to a reader for the first time, shown as the first impression on your campaign report. After payment and before that first impression, you may ask for a refund from your campaign page or by email, and we refund the order in full, whatever your start date says and whether or not the advertisement has been approved.

After your advertisement starts running, you may pause it at any time. Paused days still count toward your term, your end date never moves, and you can resume only while your end date is still in the future; a campaign still paused on its end date is over. Pausing by itself does not refund anything.

Asking for a refund pauses your campaign immediately and places the order on hold until we act on the request; we tell you so when you ask. We decide within five business days. If we grant the request, we refund the unserved days from the day after we received the request through your end date, and the campaign ends. If we decline it, or you withdraw it, we restart the campaign, and the days it was paused while the request was open are unserved days that we refund after your term ends. Days already served are not refunded.

Refunds go to the payment method you used; if you paid by a method we recorded manually, we refund by that method or another commercially reasonable method we choose. Our staff initiate a full refund within ten business days after we grant it, and a refund of unserved days within ten business days after your term ends; how long the money then takes to reach you is up to your bank or card issuer. Refunds under sections 1, 4, 7 and 13 follow the same process.

Please contact us before disputing a charge with your card issuer. A chargeback pauses your campaign immediately and marks the order disputed. Paused days still count toward your term and your end date never moves, so the campaign can resume only if the dispute is resolved in our favor before your end date; if the dispute outlasts the term, the campaign is over, and we do not extend the end date, add make-good days or refund the days lost to the dispute. We may close the account of an advertiser who disputes a charge instead of asking us for a refund.

9. Suspension and termination

We may pause or end any campaign and suspend or close any account as described in these Terms. You may close your account at any time; a running campaign is handled under section 8.

Sections 3 (as to amounts owed and taxes), 4 (as to removal for your breach), 6, 7, 8, 9, 10, 11, 12, 13 and 14, and any other provision that by its nature should survive, survive the end of a campaign, an order or an account.

10. Disclaimers and limitation of liability

THE ADVERTISING SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY ADVERTISEMENT WILL PRODUCE ANY RESULT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APP LAUNCHERS, LLC AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES AND CONTRACTORS ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA OR GOODWILL, ARISING OUT OF OR RELATED TO AN ADVERTISEMENT OR THESE TERMS. OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS CONNECTED WITH AN ORDER IS LIMITED TO THE AMOUNT YOU PAID US FOR THAT ORDER AND THAT WE HAVE NOT REFUNDED, AND FOR A CLAIM NOT CONNECTED WITH ANY ORDER, TO ONE HUNDRED U.S. DOLLARS. THESE EXCLUSIONS AND LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY, WHETHER CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STATUTE OR OTHERWISE, EVEN IF WE WERE TOLD THE LOSS WAS POSSIBLE, AND EVEN IF A REMEDY IN THESE TERMS FAILS OF ITS ESSENTIAL PURPOSE. THEY DO NOT APPLY TO FRAUD, INTENTIONAL MISREPRESENTATION OR WILLFUL MISCONDUCT, TO OUR OBLIGATION TO REFUND YOU UNDER THESE TERMS, OR TO ANY LIABILITY THAT CANNOT BE LIMITED UNDER UTAH LAW. IF A COURT FINDS ANY PART OF THIS SECTION UNENFORCEABLE, THAT PART IS REDUCED TO THE MAXIMUM PROTECTION THE LAW ALLOWS RATHER THAN STRUCK, AND THE REST OF THIS SECTION REMAINS IN EFFECT.

11. Governing law and disputes

These Terms are governed by the laws of the State of Utah, without regard to its conflict-of-laws principles. Before starting any legal action, contact us and allow 30 days to resolve the matter informally.

Any dispute arising under or relating to these Terms shall be brought exclusively in the state or federal courts located in Salt Lake County, Utah, and you consent to the personal jurisdiction of those courts. Either of us may instead bring a qualifying claim in Utah small claims court.

12. Changes to these Terms

Each version of these Terms has its own version number and its own permanent page. The current version is at utah.news/advertise/terms, and every version stays available at utah.news/advertise/terms/ followed by its version number. Each version's page shows a fingerprint (the SHA-256 of its canonical text) so that the text you accepted can be verified.

An order stays governed by the version recorded on it. A new order requires accepting the version current when you accept its quote. We do not change the Terms that apply to an existing order except where the law requires it.

13. General

These Terms, your quote and your order are the entire agreement between you and us about the advertisement and replace any earlier discussion or proposal. They change for an existing order only by a written amendment that both you and App Launchers, LLC have agreed to, by signature or by an exchange of emails in which each of us states agreement. Nothing we publish later, and no communication from us alone, changes the version recorded on your order.

If any part of these Terms is found unenforceable, the rest remains in effect. Our not enforcing a provision is not a waiver of it.

You may not assign or transfer an order or these Terms without our written consent. We may assign them to a successor that operates Utah News.

Neither of us is liable for a delay or failure caused by events beyond our reasonable control, such as an outage of a hosting, network or payment provider, a natural disaster, a labor disruption, a cyber-attack or a government order. This does not excuse your obligation to pay amounts already owed. If such an event stops your advertisement from running for more than two consecutive whole days, we will, at our option, resume the campaign before your end date or refund those days as unserved days under section 8, and that is your sole remedy for the interruption.

We are independent contractors. These Terms create no partnership, agency or joint venture. The members, managers, officers, employees and contractors of App Launchers, LLC are intended third-party beneficiaries of sections 6 and 10 and may enforce those sections directly; apart from them, no one other than you and us has rights under these Terms.

14. Notices and contact

Notices to you go to your account email, or to your campaign page as section 1 describes. Notices to us, questions about these Terms, refund requests and complaints go to support@utah.news.

Version history

• Version 2026-09-16 · effective September 16, 2026 · current

Ad specs · Pricing · Utah News Terms of Service · Privacy Policy