Juab County Tourism issued a Request for Proposals on October 22, 2026, to select an agency for SEO, strategic marketing, and digital advertising services. The project seeks to improve the search visibility of juab.is and manage digital campaigns to attract visitors and support local businesses and events.
The solicitation aims to build upon the existing Juab_is destination brand to promote the county's outdoor recreation, history, and culture. The selected agency will be responsible for reviewing website performance, researching relevant search terms, and coordinating technical improvements with the county's existing website provider.
Strategic marketing duties include preparing a plan that identifies target audiences and seasonal opportunities. The agency must manage and optimize digital advertising on platforms including Google, YouTube, and Meta, specifically targeting regional audiences and out-of-state travelers planning trips to Utah.
The estimated annual budget for the initial contract year is $60,000, which covers SEO services, advertising purchases, management fees, and creative development. The initial contract term is scheduled to run from January 4, 2027, through December 31, 2027.
The county may renew the contract for up to four additional one-year terms, for a maximum of five years, subject to performance and available funding. All renewals require written agreements and approved annual work plans.
Proposals will be evaluated based on several weighted criteria: proposed strategy, services, and creative approach (30 points); cost and value (25 points); relevant experience, team, and references (20 points); knowledge of Juab County and seasonal conditions (15 points); and reporting and communication (10 points). Evaluation will consider the quality and quantity of services rather than price alone.
Questions regarding the RFP must be submitted in writing by November 9, 2026, at 5:00 PM Mountain Time. Written proposals are due by November 23, 2026, at 5:00 PM Mountain Time. An award announcement is anticipated for December 14, 2026.
