National nonprofit Best Friends Animal Society and Peanuts have launched a limited-edition eight-piece merchandise collection featuring Snoopy and his siblings to support pet adoption efforts. The collection, which includes apparel and accessories, aims to promote the message that every pet deserves a chance to find a loving home.
A Collection of Snoopy and Siblings
The collection, inspired by Snoopy and his siblings Spike, Belle, Olaf, Andy, and Marbles, is available starting Friday, October 23, at 12:00 PM ET through the Best Friends Animal Society online shop. The merchandise is part of a months-long partnership between the two organizations that includes special events and a public service announcement to encourage pet adoption.
Merchandise Details and Pricing
The eight-piece limited-edition lineup features a variety of items, including a unisex sweatshirt priced at $75.00 that features Charlie Brown and Snoopy with the message "Happiness Is a Best Friend." A women's crewneck sweatshirt, priced at $73.00, carries the message "Adopt Your Next Best Friend."
Other items in the collection include a $70.00 pin set that is individually numbered from 1 to 500. Each set contains six individual character pins showcasing different siblings from Snoopy's family and includes a Best Friends Animal Society logo bug backer. The set is presented in a custom collector box designed for display and safekeeping.
Apparel and Accessories
The collection also features a $60.00 tote bag made of 12 oz canvas with contrasting orange straps and a matching orange bottom. Apparel options include a $45.00 unisex tee and a $43.00 women's muscle tee, both featuring Snoopy and his siblings—Spike, Belle, Marbles, Olaf, and Andy. The muscle tee features the characters gathered around Snoopy's iconic doghouse.
Additional accessories include a $40.00 milk glass-style mug featuring custom wraparound artwork of Snoopy's siblings Spike and Marbles gathered around a Christmas cactus. A grey, vintage-inspired dad hat, priced at $35.00, features embroidered images of Snoopy and his siblings on the front and the phrase "Happiness is a Best Friend" on the back.
Mission and Partnership Goals
The partnership seeks to use the recognizable Peanuts brand to introduce the joys of adoption to new audiences. Julie Castle, CEO of Best Friends Animal Society, stated that the organization believes every pet deserves to be loved for exactly who they are and expressed hope that the collaboration will inspire more people to visit local shelters.
Melissa Menta, Senior Vice President of Global Brand and Communications for Peanuts Worldwide, said the organization is delighted to partner with Best Friends Animal Society on the project. Menta noted that the characters Snoopy, Spike, Olaf, Marbles, Andy, and Belle demonstrate that dogs come in all shapes and sizes with unique and lovable personalities.
Shelter Statistics and No-Kill Goals
The initiative comes as millions of dogs and cats enter shelters across the United States annually. According to data from Best Friends Animal Society, an average of 500,000 dogs and cats are waiting in shelters on any given day.
Best Friends Animal Society works with more than 6,000 shelter and rescue group partners to end the killing of dogs and cats in American shelters. The organization's goal is to make the country no-kill, which is defined as achieving a 90% save rate or greater for pets entering a shelter. This metric excludes pets suffering from irreparable medical or behavioral issues that prevent rehoming, which typically accounts for no more than 10% of pets entering shelters.
About Best Friends Animal Society
Based in Kanab, Utah, Best Friends Animal Society operates the nation's largest no-kill animal sanctuary. The organization was founded in 1984 and works alongside various stakeholders, including government agencies and community members, to sustain no-kill goals while prioritizing community safety and pet quality of life.
