The invention of carbonated soft serve by two Heber City brothers is shrouded in myth. When asked about it, JC and David Olsen, owners of the recently-opened Fizwip, point to their mascot — a four-pronged, winking fluffball. Apparently, the creature is a genie from another planet.
Two brothers and a genie whip up carbonated soft serve at Fizwip in Heber City
Utah News spotted this story published July 24, 2026 at Park Record. Full coverage may follow as more sources report.