The popular Utah bakery known as Dough Lady has officially expanded its footprint by opening a second brick-and-mortar storefront in Lehi, Utah. Owners Amy and Eric Lund celebrated the grand opening of the new location at 3156 N 1200 W in September, according to a November 9 report.
The business began as a pandemic passion project during the height of 2020. Amy Lund, who previously worked in marketing, started the venture as a side hustle by selling frozen dough from her townhome kitchen to family and friends. After spending months tweaking recipes to avoid the dry or artificial taste of local market options, the Lunds officially launched the brand using an Instagram account and a logo designed on Canva.
As demand grew, the business moved from porch pickups and parking lot meetups to farmers markets and eventually a shared commercial kitchen. The growth allowed Amy Lund to leave her corporate marketing career to focus on the bakery full-time, with Eric Lund joining her to manage business strategy and finances. The bakery's first physical storefront opened in Millcreek in December 2024 and has since produced over a thousand cinnamon rolls daily.
The new Lehi location was established to meet demand from Utah County customers who previously traveled to Millcreek. The bakery is located in a modern retail space that backs up to neighborhoods and faces various companies. The Lehi menu includes a rotating selection of over 50 gourmet flavors, ranging from classic cinnamon and Brown Butter Chai to seasonal options like Pumpkin and Apple Pie, alongside a freezer section for take-and-bake dough.
Since its inception, the Dough Lady has grown from a small home-based operation into a business with a team of 43 employees. While the classic cinnamon roll remains the bestseller, the owners stated that the business has become a part of various local traditions for their customers.
The Lunds expressed excitement about becoming part of the Lehi community and growing alongside the rapidly expanding area.