Rocket Group has entered the Utah market through a partnership with One Stop Heating & Air Conditioning, a residential HVAC company based in Sandy. The agreement, announced through the company's network, marks the first time the Arizona-based firm has expanded into Utah and represents its 15th brand partnership since its launch 30 months ago.
Operational Support and Branding
The partnership with One Stop Heating & Air Conditioning allows the residential provider to access Rocket Group's operational infrastructure, including sales training, strategic marketing support, and specialized technology. According to Rocket Group, these resources are intended to drive revenue growth and job creation.
One Stop, which has served the Wasatch Front since 2017, will retain its company name and its existing office locations in Sandy and Bountiful. However, the company plans to introduce a refreshed logo and branding as part of the agreement, a development first reported by Schryver & Co. on October 19, 2026.
Service Area and Capabilities
Jeff Packard, founder of One Stop Heating & Air Conditioning, said the partnership will provide training and operational support for the company's team. Packard noted that the company is prepared to scale its business with Rocket Group's assistance.
One Stop specializes in the installation, repair, and maintenance of air conditioners, furnaces, and heat pumps. The company also provides indoor air quality products, including humidifiers, UV lights, air cleaners, and media filtration. Its service area covers 44 communities, including Layton, Clearfield, and Syracuse in Davis County, through Salt Lake County, and down to Provo and Springville in Utah County, as well as Park City, Midway, and Tooele.
The Rocket Group Model
Rocket Group, based in Scottsdale, Arizona, focuses on partnering with established home service companies rather than executing full sales. Under this model, founders typically retain a stake in their businesses while receiving systems, technology, and marketing support from the parent group.
Victor Rancour, CEO of Rocket Group Holdings, said the company aims to build one of the premier home service companies in Utah. Rancour, who founded Absolute Air Flow in Southern California in 2018, stated that the company has spent years perfecting systems that allow home service companies to scale without sacrificing quality, customer experience, or culture.
Industry Consolidation Trends
The move into Utah comes amid a broader trend of consolidation within the residential HVAC industry. Rocket Group's network has expanded to ten states, including Washington, Minnesota, New York, Delaware, Arizona, Texas, Oklahoma, Alabama, and Florida.
While Rocket Group targets high-growth residential markets, other consolidators have also been active in the Utah region this year. These include PremiStar, which entered the commercial sector by acquiring Salt Lake City’s MSS, and T3 Services Group, which added St. George through its acquisition of Element Home Services.
Future Growth Targets
Rocket Group has set ambitious growth targets, aiming for 20 locations by the end of 2026 and more than 500 employees by the spring of 2027. The company's recent expansion into the Salt Lake City and Provo markets is part of a strategy to capitalize on the growing residential sector and the nationwide shortage of HVAC technicians.
