During a presentation to franchisees last month, CEO Jason McGowan said things had been "painful" and admitted that "I'm the CEO and the buck stops with me. While the cookie maker still has more than 1,000 locations, 57 stores have closed this year, and at least 55 franchises are up for sale.
Utah-based Crumbl sees dozens of store closures, CEO takes blame
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Utah News spotted this story published October 8, 2026 at Fox 13. Full coverage may follow as more sources report.