BYU Athletics and Trucordia have announced an expanded multiyear corporate sponsorship agreement, according to a November 5 statement. Under the new agreement, the Trucordia logo will appear on the bumpers of BYU football helmets.
The partnership will bring the Trucordia name to a highly visible location in college football. The logo is scheduled to make its first appearance on BYU helmets on Nov. 7, when the Cougars face Utah in Salt Lake City.
Felix Morgan, Trucordia’s chief executive officer and chairman of the board, stated that the company is proud to deepen its sponsorship with BYU Athletics to connect with Cougar fans and support the program. Casey Stauffer, BYU’s senior associate athletic director of corporate sponsorships, said the logo on the football helmets provides a highly visible presence and expressed excitement about continuing the relationship.
Trucordia is a leading insurance brokerage headquartered in Lindon, Utah. The company has partnered with BYU Athletics since 2024 and offers commercial and personal lines, life and health, and employee benefits insurance solutions. The organization employs more than 5,000 team members across the United States.
Trucordia is recognized as a notable leader in the insurance brokerage space, ranking No. 18 on Business Insurance's 2026 Top 100 Brokers and No. 13 on Insurance Journal's 2026 Top Property/Casualty Agencies.
BYU Athletics competes in the Big 12 Conference. The expanded partnership is intended to connect Trucordia with Cougar fans through various BYU Athletics platforms throughout the season.
