Smith Entertainment Group unveiled two new specialty license plate designs for the Utah Jazz and the Utah Mammoth on Tuesday. The redesigned plates, which feature updated aesthetics for both professional sports franchises, are expected to be offered by the Utah Division of Motor Vehicles as early as this week.
New specialty plate designs revealed
The announcement, made Tuesday, introduces a flashy new redesign for the Utah Jazz specialty plate. According to reporting from KSL News Radio, these redesigned plates could soon be joined by a companion design for the Utah Mammoth, as the group revealed both options simultaneously.
Updated visual identity for fans
The unveiling of the new designs marks an updated visual identity for fans looking to display support for Utah's professional basketball and hockey-related branding through vehicle registration. Both the Jazz and Mammoth plates were presented as part of a unified release by Smith Entertainment Group.
DMV rollout expected soon
The Utah Division of Motor Vehicles is expected to begin offering the new specialty plates to the public almost immediately following the Tuesday reveal. The rollout of these designs allows residents to integrate their affinity for the Jazz and Mammoth into their vehicle identification as early as the current week.
Coordinated sports property rebranding
The release of these redesigned plates follows a period of rebranding and visual updates within the Smith Entertainment Group portfolio. The simultaneous launch of both the Jazz and Mammoth designs highlights the organization's coordinated approach to its various sports properties.
