SALT LAKE CITY (ABC4) — The big 12 is launching a new campaign, “Respect the Game”, to promote sportsmanship, like how fans treat each other. The campaign is really designed to remind people that competition can still be intense, without losing respect for the people on the other side.
'Respect the Game': Big 12 launches new campaign to promote sportsmanship
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Utah News spotted this story published October 2, 2026 at ABC 4. Full coverage may follow as more sources report.
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