A team of Baylor University researchers is studying how Name, Image and Likeness deals affect student-athletes — and their faith. “Virtue on the Market: Navigating Character and Competition in the Name, Image, and Likeness (NIL) Era of College Athletics” will examine how NIL opportunities affect student-athletes’ “experiences, character development and well-being,” according to a press release.
How does NIL affect student-athletes’ faith?
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Utah News spotted this story published October 18, 2026 at Deseret News. Full coverage may follow as more sources report.
