The Workforce Employer Rental Incentive Program, referred to as WE RIP, has wrapped up for the season according to a notice from the Housing Resource Center. The program seeks to increase the inventory of long-term and seasonal rentals by incentivizing new rental opportunities or the conversion of previously short-term rentals.
The Housing Resource Center (HRC), part of the Mountainlands Community Housing Trust, introduced the 2025-2026 WE RIP program to encourage local homeowners to rent to the local workforce. The initiative addresses the growing challenge of local workers finding affordable housing within their community. For the 2025-2026 winter season, the HRC partnered with the Park City Chamber of Commerce, Rossignol, and JANS/Fishwest to support the program.
Landlords participating in the program must apply and receive approval through the HRC. Requirements for landlords include a minimum 12-week lease and rent caps of $1,000 per month per room or $1,500 per month for a one-bedroom studio or apartment. Additionally, the rental must be located on a Park City or Heber Valley Transit bus route. Landlords are required to apply to WE RIP prior to renting to eligible employees.
The program offers various incentives for landlords who qualify. These include Rossignol Alpine or Nordic skis and bindings, a $300 Mountainkind card from the Park City Chamber of Commerce and Visitors Bureau, or a fly fishing rod and reel package from JANS/Fishwest. For the 2025-2026 season, Rossignol orders were scheduled to be placed on Saturday, Nov. 15.
WE RIP aims to build a more complete community by helping the local workforce live where they work and support. According to the HRC, providing local, affordable workforce housing also helps to reduce traffic and carbon emissions.
The HRC stated they look forward to opening the program again and advised interested parties to check back in early fall 2026 for updates and application information.
