BYU Athletics and PV3 Enterprises announced a landmark long-term partnership on October 8 that represents the largest philanthropic commitment in the history of BYU Athletics. The agreement combines a substantial investment in football facilities with a customized name, image and likeness (NIL) initiative involving more than 40 current BYU student-athletes.
The partnership includes prominent branding placements for PV3 within the BYU football program. This includes naming the playing surface at LaVell Edwards Stadium "PV3 Field," alongside other integrated branding opportunities.
The new NIL platform will connect BYU football student-athletes with endorsement opportunities across PV3’s portfolio of businesses. These businesses include ENVE Composites, Seven Brothers Burgers, Round Valley Golf, Pica Rica BBQ, Red 7 Marketing, 83rd Marketplace, and the recently-rebranded Utah Motorsports Park, West Desert.
BYU head football coach Kalani Sitake expressed gratitude for the level of commitment shown by the PV3 team toward BYU Football. Sitake stated that the partnership provides a transformational opportunity for players rather than just transactional deals, aiming to help players succeed during their time at the university and into their futures.
PV3 Enterprises is a Utah-based investment and operating company that utilizes patient capital and active ownership to build businesses. The company focuses on sustainable growth and lasting value across a diversified portfolio. PV3 principals Mark Hancock and Jason Murray are longtime supporters of BYU Athletics. Hancock is a BYU alumnus who earned a bachelor’s degree in 1999 and an MBA from the BYU Marriott School of Business in 2001.
