Lance Syrett serves as the general manager at Ruby's Inn, according to a publication from August 20, 2026. As the leader of the resort, Syrett has expressed a desire to promote the area as a year-round destination for visitors. In an August 20, 2026, statement, Syrett noted that while many people assume 'Southern Utah' is always hot, the elevation of 7,600 feet allows the area to stay relatively cool during the summer months. Syrett encouraged guests to visit the area to escape the heat of the Salt Lake Valley and to enjoy the various activities available at the resort.
One of the primary seasonal draws mentioned by Syrett is the Bryce Canyon Country Rodeo. This family-friendly event is held on Wednesdays through Saturdays and was scheduled to run through August 22, 2026. The rodeo provides a venue for spectators of all ages to watch cowboys and bronco busters perform in an authentic Western competition. Beyond the rodeo, the resort offers guided horseback rides and ATV/UTV rides located right outside the doors.
Syrett has also focused on establishing the resort as a winter destination. In a March 3, 2023, announcement, Syrett explained that the resort aims to remind people that Ruby's Inn and Bryce Canyon are more than just summertime destinations. Syrett stated that families need vacations in the winter as well and noted that the resort can be more affordable than an expensive downhill ski trip. This push for winter tourism was highlighted by the unveiling of the BCRA Bryce Canyon Ice Ribbon in March 2023. This meandering skating path was designed to provide a winter activity for every member of the family.
The availability of winter activities at the resort was further enhanced by the addition of a chiller for making ice. According to a January 30, 2023, report, the new ice ribbon features outdoor skating with improvements over previous setups. This infrastructure allows for more reliable ice skating, even regardless of snow levels. The resort also offers snowshoeing and cross-country skiing, with equipment rentals available onsite.
In addition to the ice ribbon, the resort hosts the annual Bryce Canyon Winter Festival. The 38th annual iteration of this festival was scheduled for February 18-20, 2023. This event brings visitors to the area for a weekend of family-friendly activities and educational opportunities. Depending on weather conditions, the festival has included archery classes and competitions, guided hikes, snowshoe treks, and clinics for outdoor training. Educational classes regarding the local geology and wildlife are also available for those who prefer to stay indoors. The festival has historically included community-focused events such as a family movie night and a dance for all ages.
Residents and visitors encounter the work of the resort through its various amenities, including the General Store, which provides fuel, groceries, camping gear, clothing, and souvenirs. The Ebenezer's Barn and Grill also serves the community, entertaining crowds nightly from April through October with a Western dinner show and cowboy grub.
What this means for Bryce Canyon City
For the people of Bryce Canyon City, the leadership at Ruby's Inn under Lance Syrett ensures a variety of seasonal activities. From summer rodeos to winter ice skating, the resort's efforts help maintain the area's status as a year-round destination for tourists seeking both summer heat relief and winter adventures.
