Cache Coffee & More, a patriot-branded roastery based in Logan, Utah, is navigating legal challenges regarding the use of a 'No Kings' protest image while maintaining its focus on community-driven initiatives and American values. The coffee shop, founded by Jamie and Mindie Buttars, continues to promote its mission as a movement built on hard work and patriotism.
Mission and Brand Identity
The Logan-based business describes itself not merely as a coffee shop, but as a mission and a statement of American identity. According to the company's official website, founders Jamie and Mindie Buttars established Cache Coffee & More as a community-driven roastery that avoids corporate franchise models in favor of local ownership.
The brand emphasizes its 'patriot-owned' status, stating that the business is proudly American-owned and American-roasted. The company’s identity is built around supporting veterans and upholding the values that founded the nation, including a commitment to the flag and the people.
Product Offerings and Values
The roastery's product lineup is designed with specific themes and high caffeine contents to appeal to its target demographic. Notable offerings include 'Daily Armor,' which the company describes as an everyday shield, and 'Fire & Brimstone,' a blend containing 300mg of caffeine intended for those needing to operate at maximum capacity.
The company maintains that every roast produced by the shop is created with a specific name, story, and purpose. This approach to product development is part of what the founders describe as a refusal to accept mediocrity in their roasting process.
Community Safety Initiatives
Beyond coffee production, Cache Coffee & More leads a community safe storage initiative within Cache County. This program involves collaboration with local businesses, nonprofit partners, and gun safe providers to offer secure locations for individuals to store firearms during times of crisis.
The company stated that this initiative was born from personal experience and a desire to reduce harm within the local community by promoting responsible, voluntary firearm safety and support services.
Community Reach and Reputation
The business's reach has extended beyond the local Logan area, with the brand participating in events ranging from local community gatherings to backstage appearances with artists such as Jelly Roll. The company describes its reputation as being built through one cup and one conversation at a time.
While the company continues to promote its values of excellence and service, it faces external scrutiny regarding its use of imagery associated with protests. However, the brand's public messaging remains focused on its core pillars of patriotism, community, and hard work.
Current Operations
As of July 19, 2026, the company continues to operate its roastery and shop in Logan. Efforts to connect with the community through both their coffee products and safety initiatives remain central to their business model.
