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Park City Mountain Unveils 2026/27 Winter Guide and Brand Platform

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A single snowflake on a wooden ski lift chair with the Wasatch Mountains in the background at sunrise.
Photo via AI illustration
Park City Mountain has introduced its 2026/27 winter season guide, featuring a new "Larger Than Life" brand platform and various resort improvements. The season is targeting a November 20, 2026, opening date, subject to weather and conditions.

Key takeaways

  • Park City Mountain is targeting a November 20, 2026, opening date.
  • Shaun White’s The Snow League is scheduled for January 21–23, 2027.
  • The resort has invested over $144 million in improvements over the last decade.
  • A new 22-foot superpipe and a new Canyons Village Skyway are among the season's highlights.
  • Young adults aged 13 to 30 will receive 20% off Epic Pass and Epic Local Pass products.

Park City Mountain has launched a new brand platform called "Larger Than Life" for the 2026/27 ski and ride season. The initiative aims to reflect the resort's scale, energy, and Olympic legacy while highlighting continued investment in guest experiences.

The resort is targeting November 20, 2026, for its opening day, depending on weather and conditions. Key upcoming events include Shaun White’s The Snow League, which will take place from January 21 through 23, 2027, featuring top halfpipe snowboarders and freeskiers. Additionally, the resort will host a spring pond skim event at the Eagle Super Pond in April.

Recent investments totaling more than $144 million over the past decade have funded various improvements. New additions for the upcoming season include a reimagined arrival at Canyons Village featuring a new parking structure and the 10-person Canyons Village Skyway. The resort has also rebuilt the foundation for Utah’s only 22-foot superpipe, the Eagle Superpipe, which will serve as a premier terrain park feature and training venue.

New guest offerings include the S'mores Sleigh, an expanded Peak to Plate dining experience, and a Build-A-Bear Workshop at Canyons Village. For holiday festivities, the Canyons Village Tree Lighting is scheduled for the day after Thanksgiving, followed by Santa’s ride down the Town Lift on December 20 and the Canyons Village Torchlight Parade on December 24.

Spanning more than 7,300 acres, Park City Mountain is the largest ski resort in the country. It features more than 330 trails, 42 lifts, and six terrain parks across two base villages: Mountain Village and Canyons Village. The resort is located approximately 35 minutes from Salt Lake City International Airport.

For the 2026/27 season, young adults ages 13 to 30 will receive a 20% discount on Epic Pass and Epic Local Pass products. Eligible pass holders also receive savings on on-mountain dining, lodging, equipment rentals, and Ski and Ride School.

Article details

CategoryNews
CityPark City, Salt Lake City
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ProductionAI Generated