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FTC and Utah Attorney General Sue Lens.com for Deceptive Pricing

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FTC and Utah Attorney General Sue Lens.com for Deceptive Pricing
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The Federal Trade Commission is pursuing multiple legal actions, including a lawsuit involving Lens.com Inc. that includes the Utah Attorney General. Other recent proceedings involve settlements and litigation against companies such as Amazon, Ticketmaster, and Fleetcor Technologies.

Key takeaways

  • The FTC, Utah, and Nevada Attorneys General sued Lens.com Inc. over deceptive pricing schemes.
  • Amazon faces allegations of using dark patterns to enroll users in Prime subscriptions.
  • Fleetcor Technologies will pay $100 million to settle claims regarding undisclosed fuel card fees.
  • Amway Corp. will pay $225 million to resolve deceptive recruitment allegations.

The Federal Trade Commission is pursuing legal action against Lens.com Inc., a retailer joined in the lawsuit by the Utah and Nevada Attorneys General. The complaint alleges the company used a deceptive pricing scheme to charge consumers significantly higher prices through mandatory taxes and fees.

According to a complaint, Lens.com, its owner Cary Samourkachian, and Speed Commerce LLC allegedly advertised artificially low prices for contact lenses but then applied substantial fees that routinely doubled the advertised cost. This practice is alleged to have cost consumers hundreds of millions of dollars.

In other legal matters, the FTC is taking action against Amazon.com, Inc. for allegedly using deceptive user-interface designs, known as dark patterns, to enroll consumers into Amazon Prime without consent. The complaint states that Amazon also made it difficult for subscribers to cancel their memberships to protect its bottom line.

The agency is also involved in several other significant proceedings:

Fleetcor Technologies: The company and its CEO will pay $100 million to settle an administrative action alleging they charged customers undisclosed fees on fuel cards.

Amway Corp.: The multilevel marketing company and two affiliates will pay $225 million to resolve allegations of using deceptive tactics to recruit members.

Ticketmaster and Live Nation: The FTC and seven states sued these companies alleging bait-and-switch pricing and deceptive ticket limits.

Humboldt Merchant Services: The company will pay $12 million and face a permanent ban from processing payments for high-risk merchants to settle fraud-related allegations.

The FTC's Legal Library provides detailed information regarding cases brought in federal court or through internal administrative adjudicative proceedings. These cases address various violations, including fraud, scams, identity theft, false advertising, privacy violations, and anti-competitive behavior.

The status of these cases varies, with many currently listed as pending. For example, a settlement was reached with Corteva on September 25, 2026, requiring the company to dismantle certain post-patent loyalty programs for a ten-year period.

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