BYU Athletics and Trucordia have announced an expanded multiyear corporate sponsorship agreement, according to a November 5 statement. As part of the deal, the Trucordia logo will appear on the bumpers of BYU football helmets.
The Trucordia logo is scheduled to make its first appearance on BYU helmets on Nov. 7, when the Cougars face Utah in Salt Lake City.
Trucordia, which is headquartered in Lindon, Utah, has been a partner of BYU Athletics since 2024. Felix Morgan, Trucordia’s chief executive officer and chairman of the board, stated that the company is proud to deepen its sponsorship with BYU Athletics to connect with Cougar fans and support the program in the seasons ahead.
Casey Stauffer, BYU’s senior associate athletic director of corporate sponsorships, said that featuring the Trucordia logo on football helmets provides a highly visible presence and that the university is excited to move to the next level with the company.
Trucordia is a Top-20 U.S. insurance brokerage that offers commercial and personal lines, life and health, and employee benefits insurance solutions. The company employs more than 5,000 team members across the United States.
The Trucordia group of companies is ranked No. 18 on Business Insurance’s 2026 Top 100 Brokers and No. 13 on Insurance Journal’s 2026 Top Property/Casualty Agencies. BYU Athletics competes in the Big 12 Conference and reaches fans through athletic events, broadcast partners, and other experiences.
The expanded partnership will connect Trucordia with Cougar fans through various BYU Athletics platforms throughout the season.
