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Vail: ‘third-party data’ shows Epic Pass outperforms others, despite sagging sales

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Vail: ‘third-party data’ shows Epic Pass outperforms others, despite sagging sales
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Utah News spotted this story published September 29, 2026 at kpcw.org. Full coverage may follow as more sources report.

Vail Resorts saw less profit in 2026 after one of the worst ski seasons on record. Park City Mountain’s parent company faced questions from shareholders Sept. Fourth-quarter numbers alone were up year-over-year, thanks to Vail’s lodging and dining contract with Grand Teton National Park.

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