Rancho Market has opened a new location in American Fork, Utah, expanding the independent Hispanic grocer’s presence in the state, according to a September 28 report.
Located at 700 E. State St., the store opened on Sept. 16, with a grand opening and ribbon-cutting ceremony held on Sept. 26.
The new store brings Rancho Market’s shopping experience and fresh offerings to Utah County to serve Hispanic and multicultural communities.
Jamie Stevenson, director of retail account managers for Associated Food Stores, stated that opening a new store is a special moment and that the Rancho Market team has created something that will serve families in American Fork for years to come.
The celebration on Sept. 26 was attended by company leaders, team members, vendor partners, and community members to recognize those involved in the project.
Rancho Markets was founded in 2006 by Eli Madrigal, who began her career as a grocery bagger. The company's website states that her vision was to create a cultural hub where families could find authentic products. Over 20 years, the company has opened 10 stores in Utah.