Remember ‘Light the Fire Within’ from Utah’s last Olympics? Here’s the motto for LA’s 2028 Summer Games

There’s typically a motto created for every Olympic and Paralympic Games that’s intended to succinctly express how organizers want the world to experience the multibillion-dollar international sporting event. At the last Games held in February in Milan Cortina, Italy, the motto was “IT’s Your Vibe,” with the letters “IT” representing the host country.