Businesses are invited to participate in the Utah Reads Read-a-Thon on Friday, October 2, according to a September 24 statement from the Salt Lake Chamber. The initiative aims to foster a culture of literacy where reading is valued and celebrated throughout Utah communities.
Governor Cox and First Lady Abby Cox will host a statewide livestream at 9:30 a.m. on October 2, alongside schools, libraries, families, and communities. The event encourages businesses to provide employees with one hour of time during the work day to read in common areas or at desks.
This initiative follows efforts by Governor Cox and First Lady Abby Cox to use policy and community partnerships to improve literacy outcomes for children in Utah. The goal is to help residents view reading as an essential skill that provides connection, curiosity, and enjoyment.
The push for increased literacy comes as data indicates a decline in reading for pleasure. A recent study shows that the number of adults reading for pleasure has dropped over 40% in the last two decades. Additionally, in 2023, only 14% of 13-year-olds reported reading for fun almost every day, compared to 27% in 2012. Businesses interested in participating can register at showuputah.org.