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Why Utah outdoors brand KÜHL wasn’t cool with Kule, a New York designer known for its ‘perfect stripe shirt’

By Salt Lake Tribune · August 30, 2026 · 1 min read
Single source Reported from one source.
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Utah News spotted this story published August 30, 2026 at Salt Lake Tribune. Full coverage may follow as more sources report.

For more than 20 years, Utah-based outdoorsy clothing brand KÜHL and New York-based Kule coexisted despite similar brand names. Now, as they fight a trademark battle, Kule says its closing. Did KÜHL help kill Kule?

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