David Jacobs, a BYU alumnus and physician, said he and his friend, cardiologist Dr. Matt Nelson, became concerned after seeing the sponsorship. The most concerning thing, just speaking to this as a parent, is that my kids are going to see energy drink branding on their college sports heroes, the athletes they admire.
BYU Alumni doctors' petition urges for Big 12 to pause Monster Energy Sponsorship
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Utah News spotted this story published October 5, 2026 at KUTV. Full coverage may follow as more sources report.