Utah Athletics and adidas have announced a seven-year agreement that will make adidas the official footwear, uniform, apparel, and sideline partner of the Utes. The partnership is scheduled to begin with the 2027-28 school year, effective July 1, 2027.
Goals of the new agreement
The agreement aims to elevate the student-athlete experience, expand the Utah brand reach, and increase fan engagement. Beyond providing footwear, apparel, and equipment, the partnership will prioritize high-impact name, image, and likeness (NIL) opportunities for student-athletes in all 19 of the university's varsity programs.
NIL opportunities for student-athletes
Once the partnership is active, all Utah student-athletes will be eligible to join the adidas NIL Ambassador Network. This network provides student-athletes at adidas-partnered Division I schools the opportunity to benefit from their name, image, and likeness.
Athletics Director praises adidas partnership
Mark Harlan, the University of Utah director of athletics, stated that the university is fortunate to have a world-class partner like adidas that shares a pursuit of excellence. He noted that adidas possesses an innovative spirit and a commitment to serving Utah student-athletes.
Adidas President expresses excitement
John Miller, president of adidas North America, said the company is proud to partner with the Utes and looks forward to what can be accomplished together, noting the university's premier athletic program.
