Mike Evans has established a prominent dual identity within Utah County as both an elite CrossFit competitor and the CEO of Hive Marketing, a service-business marketing agency. Based in Provo, Evans operates at the intersection of professional athletics and business operations, utilizing his background as a multi-time CrossFit Games semifinalist alongside his role leading a marketing firm focused on scaling profitability for trades like HVAC, plumbing, and roofing.
Evans's athletic record includes significant achievements in the CrossFit Games pipeline. In the 2025 CrossFit Open, he ranked 64th worldwide, 32nd in the United States, and 14th in North America West. His competitive history also includes finishing first among men at CrossFit Hyperion and advancing to the 2025 individual semifinal. His training affiliations are rooted in the Lehi and Pleasant Grove areas, having competed through CrossFit Lehi, CrossFit XD, and his current listed affiliate, CrossFit Hyperion.
Parallel to his athletic career, Evans leads Hive Marketing, an agency that describes itself as an AI-native shop for service operators. The firm utilizes a 7-day launch model designed to deploy advertisements faster than traditional agency timelines. According to the agency's public information, Hive has served over 120 businesses and produced more than 4,500 videos. The leadership team includes CMO Steph Evans, who manages organic growth and brand, and COO Adam Hernandez, who oversees operations and AI systems.
The connection between Evans's fitness career and his business model is reflected in the shared emphasis on measurable data and high-output systems. While Evans has not published a formal manifesto linking specific training methods to client management, his public branding mirrors CrossFit culture through a focus on dashboards, rapid cycles, and scalability. The agency presents case studies involving significant revenue growth for clients in sectors such as window installation, plumbing, and solar energy.
