Deer Valley Resort is focusing on preserving its core identity as it undergoes its most ambitious expansion to date. In the second episode of the Chairlift Chat Season 2 series, leadership discussed how the resort plans to maintain its unique culture while preparing to double in size.
During the conversation, which featured President and COO Todd Bennett and Director of Organizational Design and Expansion Dan Gregory, the importance of maintaining the Deer Valley Difference was highlighted. Gregory stated that while construction delays can be recovered from, the resort cannot afford to lose its identity.
To support this growth, the resort's team analyzed decades of marketing archives, guest feedback, and conversations with longtime employees to define the company's values. This research helped transform the Deer Valley Difference from an informal concept passed down through cultural osmosis into a structured resource.
Every team member, including new and returning employees, now receives a guide outlining the resort's legacy, values, and service standards. This Pocket Guide was developed from real employee input and operational insights to serve as a compass for the organization.
The expansion includes the addition of 10 new lifts scheduled to come online in just over a year. Gregory noted that while infrastructure is significant, the success of the expansion depends on the people, the culture, and a shared vision.
In terms of career development, Gregory advised that leadership comes from engagement with stretch projects and learning from peers. He also suggested that employees communicate their goals and interests to leaders to help uncover new opportunities.
