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Moab

Moab’s new tourism campaign gets $300K advertising boost

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A glowing tent or lodge overlooking the Moab red rock canyons at twilight, symbolizing the allure of extended stays.
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Utah News spotted this story published September 23, 2026 at moabtimes.com. Full coverage may follow as more sources report.

The year-end spending will broaden “Should’ve Stayed Longer” while helping reduce the county’s growing promotional room-tax reserve. 15 to expand the reach of Moab’s newly launched “Should’ve Stayed Longer” campaign through television, streaming platforms and social media.

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