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Moab’s new tourism brand aims to turn quick trips into longer stays

By moabtimes.com · September 14, 2026 · 1 min read
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Moab’s new tourism brand aims to turn quick trips into longer stays
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Utah News spotted this story published September 14, 2026 at moabtimes.com. Full coverage may follow as more sources report.

Moab’s new marketing approach begins with a realization the tourism office says it repeatedly hears from visitors: They should have stayed longer. An image from the Moab Office of Tourism’s new advertising campaign features the new logo and “Should’ve Stayed Longer” message.

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