Alex Dunn was identified as the CEO of Swig in a February 24, 2026, press release regarding a new branding initiative. According to that February 24, 2026, document, Dunn expressed that as the dirty soda category creator, Swig could not be more delighted to be the presenting partner of the Utah Dirty Sodas Wednesdays at The Ballpark at America First Square. This partnership was designed to combine baseball with the local culture of sodas mixed with cream, flavored syrups, and creative add-ins.
The Salt Lake Bees announced on February 24, 2026, that they were launching the Utah Dirty Sodas as a fresh MiLB alternate identity. This identity was intended to blend the iconic dirty soda culture of Utah with America’s pastime in a way described as bold, playful, and distinctly local. The Salt Lake Bees planned to transform into the Utah Dirty Sodas during every Wednesday home game throughout the season. These games were scheduled to take place at The Ballpark at America First Square in Downtown Daybreak.
As the official presenting sponsor of the Utah Dirty Sodas, Swig was set to bring its signature drinks to the ballpark throughout the season. According to the February 24, 2026, source, Swig was scheduled to provide $3 drinks at The Ballpark, along with a free Swig item if the Dirty Sodas scored four or more runs. The company also had a special ticket package that included exclusive Swig and Utah Dirty Sodas merchandise. The first Utah Dirty Sodas game was scheduled for Wednesday, April 1, with tickets becoming available for purchase starting Tuesday, February 24.
Swig, which was founded in Utah in 2010, has grown to include more than 140 locations across the United States. The company is credited with popularizing the ritual of mixing sodas with various add-ins. The Salt Lake Bees partnered with RARE Design, a boutique design agency based in Mississippi, to develop the visual look for the Utah Dirty Sodas identity. The on-field apparel for the identity included cream-colored jerseys with red sleeves and brown numbers. The jerseys also featured "Dirty Sodas" script across the chest in brown lettering, a Utah Dirty Sodas logo on one sleeve, and a Salt Lake Bees logo on the other sleeve. The caps for the identity were brown with a red bill and the Dirty Sodas logo positioned front and center.
Residents of South Jordan can encounter these branding efforts at The Ballpark at America First Square in Downtown Daybreak. The collaboration between the Salt Lake Bees and Swig was intended to create a celebration of bold flavors and shared identity through the combination of baseball and soda.
What this means for South Jordan
For South Jordan residents, the partnership between Swig and the Salt Lake Bees meant that local soda culture would be integrated into the baseball experience at The Ballpark at America First Square. This collaboration, announced on February 24, 2026, brought the popular Utah beverage tradition into the professional sports arena through themed Wednesday games and special merchandise.
