Bose Corporation announced Oct. 21, 2026, that it has acquired Skullcandy, a lifestyle audio brand based in Park City, Utah, as part of an effort to expand its consumer audio portfolio and reach new audiences. The acquisition follows a multi-year partnership between the two companies that had already integrated Sound by Bose technology into Skullcandy products.
Strategic Brand Expansion
The acquisition, announced Oct. 21, 2026, by Bose Corporation and Skullcandy, marks a significant step in Bose's evolution into a multi-brand products and technology company. Bose intends to use the acquisition to combine its audio expertise, technology, and global reach with Skullcandy's design capabilities and deep understanding of its consumer base.
Maintaining Brand Identity
Under the terms of the agreement, Skullcandy will remain a separate brand within the Premium Consumer Audio business unit of Bose. The company plans to invest in Skullcandy's continued growth by providing increased access to technology, resources, global distribution, and commercial relationships. Bose stated the goal is to allow the brand the freedom to continue evolving in ways that remain authentic to its identity and its consumers.
Targeting New Markets
Skullcandy's established presence in boardsports and its connections to music, gaming, and fitness communities offer Bose opportunities to connect with consumer segments where it currently has less presence. The brand's roots in action sports culture and its reputation for bold, performance-oriented products are central to the acquisition strategy.
Executive Perspectives
Lila Snyder, Chief Executive Officer of Bose Corporation, said the company has been committed to delivering audio experiences for more than 60 years. She noted that as a privately held company, Bose has the freedom to make bold, long-term investments, and described Skullcandy as a thriving brand that presents tremendous opportunity to reach more consumers globally.
Skullcandy Leadership View
Brian Garofalow, Chief Executive Officer of Skullcandy, described the acquisition as a win for the brand and its fans. He noted that Skullcandy was founded on a chairlift in Park City, Utah, over 20 years ago and that joining Bose provides the opportunity to improve user experiences by bringing more of Bose's audio expertise and technology to Skullcandy products.
Transaction Details
Bose acquired Skullcandy from a fund managed by Mill Road Capital Management LLC, a private investment firm based in Connecticut. While the companies announced the acquisition, the specific financial and other terms of the transaction remain confidential. Jones Day served as legal counsel for Bose during the transaction.
Future Operations
Skullcandy will continue to operate out of its headquarters in Park City, Utah. The brand's portfolio includes headphones, earbuds, and speakers designed to perform in environments ranging from mountains to urban streets.
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