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Salt Lake City

Indulgent frozen snack company Trü Frü was dreamed up in Utah. Now, it’ll be made here — creating 100 new Salt Lake City jobs

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Indulgent frozen snack company Trü Frü was dreamed up in Utah. Now, it’ll be made here — creating 100 new Salt Lake City jobs
Photo via Salt Lake Tribune
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Utah News spotted this story published November 11, 2026 at Salt Lake Tribune. Full coverage may follow as more sources report.

Trü Frü’s new Utah manufacturing facility will produce an estimated 17 million packages of the “permissible indulgence” per year. (Trü Frü) Trü Frü frozen chocolate-dripped fruit snacks are photographed in front of East High School in Salt Lake City.

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