Trü Frü announced the opening of a new manufacturing space in Salt Lake City, Utah, marking the brand's first time manufacturing products in its home market, according to a November 11 statement.
The expansion is supported by a $60 million investment from Mars, Incorporated to increase domestic production capacity and meet rising consumer demand for the brand's frozen snack portfolio.
The new 35,000 square-foot facility is located within an existing Mars facility that also produces Nature's Bakery snack bars. Located in Salt Lake City's Mountain West neighborhood, the space will produce various flavors from the Trü Frü frozen snacks portfolio and utilize smart automation upgrades to optimize manufacturing processes.
This investment is expected to create more than 100 new jobs in the region, offering career opportunities in technical trades, production, and engineering. Harvey Millar, CEO of Trü Frü, stated that the expansion is a major step toward building a more diverse and resilient manufacturing network as the company scales its U.S. business.
The initiative aims to drive operational efficiencies and expand accessibility for consumers. Rory Maguire, Chief Operating Officer of Trü Frü, said the $60 million capital infusion and network infrastructure sharing represents a win-win scenario that will help drive efficiencies and deliver quality products.
Through the use of smart automation, the facility aims to create highly skilled roles for employees, referred to as Associates by Mars, allowing them to advance their careers within the company.
Since its acquisition by Mars in 2022, Trü Frü has grown its net sales nearly fivefold, expanded to 20 global markets—including Australia—and opened a new headquarters in downtown Salt Lake City.
Founded in 2017 in West Valley, Utah, Trü Frü produces freeze dried and frozen fruit snacks made from freshly picked fruit that is flash frozen and immersed in real chocolate.
