Trü Frü is expanding its Salt Lake City footprint with the opening of a new $60 million manufacturing space. The expansion marks the first time the brand will manufacture products in its Salt Lake City home market.
The 35,000 square-foot facility is located within an existing Mars facility that also produces Nature’s Bakery snack bars. Located in Salt Lake City’s Mountain West neighborhood, the space will produce flavor varieties from the Trü Frü frozen snacks portfolio and utilize smart automation upgrades to optimize the manufacturing process.
This investment is intended to expand Trü Frü’s capacity to produce 17 million frozen portfolio snacks each year to meet rising consumer demand. The expansion is also expected to bring more than 100 new jobs to the region, providing opportunities across engineering, production, and technical trades.
Trü Frü CEO Harvey Millar stated that the Salt Lake City expansion is a major step toward building a more diverse and resilient manufacturing network as the company scales its U.S. business. Millar noted that the new location provides greater flexibility to meet consumer demand and allows the company to expand its presence in its Salt Lake City home.
Rory Maguire, Chief Operating Officer of Trü Frü, said the $60 million infusion of capital and network infrastructure sharing will drive operational efficiencies and expand accessibility to reach more consumers.
Trü Frü was founded in 2017 in West Valley, Utah. Since being acquired by Mars in 2022, the company has grown its net sales nearly fivefold, opened a new downtown Salt Lake City headquarters, and expanded into 20 global markets, including Australia.
The $60 million investment by Mars is part of ongoing annual capital investments by the company to accelerate growth for its portfolio of snacking brands.
