Draper-based commerce technology company Redo reached unicorn status on June 23, 2026, after securing $81 million in a Series B funding round led by Smash Capital. The investment brings the company's total funding to over $107 million and establishes a $1.25 billion valuation for the AI-powered platform.
Evolution of the Redo Platform
Redo, which is headquartered at 14761 Future Way, Suite 400, in Draper, Utah, has transformed from a specialized post-purchase returns platform into a comprehensive eCommerce operating system. Originally founded in 2020 by Tay Brown, the company underwent a significant leadership shift in September 2023 when Sterling Snow joined as Co-Founder and CEO.
Snow previously served as the Chief Revenue Officer of Divvy, a company acquired by Bill.com for $2.5 billion. Since Snow's arrival, he has assembled a team of Divvy alumni to expand Redo's capabilities beyond simple returns. The company's current suite of services includes order tracking, package protection, managed fulfillment, AI-powered customer support, and various marketing tools such as email and SMS.
Merchant Adoption and Business Model
The company's revenue model is built on a usage-based approach that makes the platform free for merchants. Instead of charging traditional SaaS fees, Redo offers optional return coverage to shoppers at checkout, typically priced between $1 and $2. This model is designed to align the company's success directly with the success of its merchant partners.
As of June 23, 2026, Redo supports more than 4,100 brands. The company's reach extends to over 1,750 merchants who utilize multiple products within the Redo ecosystem. The platform integrates with major commerce tools, including Shopify, BigCommerce, and Salesforce CCA.
Strategic Acquisitions and Global Expansion
Redo has pursued an aggressive growth strategy through strategic acquisitions to unify the post-purchase experience. In 2025, the company acquired Malomo, a branded order tracking platform, to provide proactive updates and reduce 'Where Is My Order' (WISMO) tickets.
On June 23, 2026, the same day the Series B round was announced, Redo acquired ReturnBear. This acquisition is intended to bolster the company's international capabilities, allowing it to manage returns logistics across more than 100 countries through in-region hubs.
AI and Technological Innovation
The company's technological focus has increasingly shifted toward agentic commerce and artificial intelligence. Redo has launched an agentic AI commerce catalog that utilizes AI-driven personas to drive engagement during the post-purchase phase. These tools include AI-powered abandonment messages for email and SMS, which have reportedly performed three times better than standard industry campaigns.
Additionally, Redo provides specialized tools for checkout optimization, such as A/B testing and one-click upsells. The company also offers automated claim processing and dispute management for warranties and chargebacks, as well as a compliance portal designed to handle new EU Digital Withdrawal regulations launched in June 2026.
Funding History and Workforce Growth
Redo's funding history includes several significant rounds prior to its recent unicorn valuation. In August 2024, the company raised $24 million in a Series A round led by Pelion Venture Partners. This followed a $2 million seed round in December 2021, which was also led by Pelion Venture Partners.
The most recent $81 million Series B, which occurred on June 23, 2026, was led by Smash Capital and included additional investment from two other undisclosed investors. As of the mid-2026 reporting period, the company's workforce has grown to 336 employees.
Future Outlook
The company's growth follows a period of high-profile visibility, including a presentation by CEO Sterling Snow at the Nasdaq MarketSite in February 2026 regarding the future of post-purchase commerce. Redo continues to position itself as a full-stack solution for global merchants seeking to turn post-purchase friction into revenue through AI and integrated logistics.
Competitive Landscape Context
Redo's emergence in the commerce technology sector places it alongside several other major players in the post-purchase and logistics space, including AfterShip, Narvar, and Happy Returns. While many competitors focus on specific niches like tracking or returns, Redo's integrated approach seeks to cover the entire lifecycle from order tracking to managed fulfillment and international logistics.
