Smith Entertainment Group has unveiled redesigned license plate designs for the Utah Jazz and the first-ever design for the Utah Mammoth, with the new plates expected to be available through the Utah Division of Motor Vehicles as early as this week.
New Jazz and Mammoth designs
The announcement introduces a fresh look for the Utah Jazz, marking the first redesign of the team's official license plate. According to ABC4, the new design serves as an opportunity for sports fans to update their vehicles with the latest branding for the franchise.
Debut of Mammoth license plate
In addition to the updated Jazz imagery, the release includes the debut of a license plate for the Utah Mammoth. This marks the first time a design has been released for the new organization.
Availability through Utah DMV
The rollout of these designs is expected to happen rapidly. KSL News Radio reported on June 30 that the Utah Division of Motor Vehicles could begin offering both the redesigned Jazz plate and the new Mammoth plate as early as this week.
Expanding Smith Entertainment Group portfolio
The dual release highlights the expanding presence of Smith Entertainment Group's sports portfolio in the region, bringing together branding for both the established NBA franchise and the newly introduced Mammoth.
Recent branding activity in Utah
The unveiling follows a period of significant branding activity for Utah-based professional sports. The Jazz redesign represents a visual shift for the long-standing franchise, while the Mammoth plate provides the first tangible piece of vehicle-based merchandise for the new team.
