Powder Mountain outlined a new strategy to maintain its independence and avoid joining multi-resort pass models or selling to conglomerates. CEO Reed Hastings stated that the resort would utilize a blend of public and private skiing, where real estate sales help fund lifts and lodges for the community.
To support this sustainable path, the resort planned to introduce private homeowner-only skiing on specific lifts, including the Village and Mary’s lifts, as well as a new lift on Raintree, starting one year from the announcement date.
The resort committed $20 million toward upgrading three public lifts. These improvements included replacing a fixed-grip quad on Paradise with a high-speed detachable quad and upgrading a 50-year-old fixed-grip double on Timberline to a fixed-grip quad.
A new fixed-grip quad was also planned from the base of Timberline to the top of Lightning Ridge. This addition was intended to open new lift-served intermediate and expert terrain, allowing skiers to travel from Timberline down to Sundown.
As part of these changes, the resort planned to move its in-bounds cat route to a nearby location.
Additional updates for the community included the continuation of the Powder Country bus service and upgrades to the Timberline bathrooms. The resort also reduced night skiing prices from $39 to $19 to increase accessibility.
Hastings noted that these changes were necessary to pay bills through real estate sales while ensuring the resort remained uncrowded and financially sustainable.
