According to a January 2026 press release, Stephen Siegel was identified as the founder of Pinkbox Doughnuts. His brand, which was based in Las Vegas, expanded into Northern Utah with a new shop located at 610 W. Main St. in American Fork. The opening of this location was scheduled for a community celebration on Saturday, January 17, 2026.
In the January 2026 announcement, Siegel stated that the company was beyond excited to introduce Utah County and the greater Salt Lake region to Pinkbox Doughnuts. He noted that bringing the brand to new communities was an exciting journey involving many moving parts. According to the January 2026 document, Siegel expressed a commitment to doing things right rather than rushing the process. He also noted that Pinkbox Doughnuts is intended to be an experience rather than just a doughnut shop.
As of the January 2026 publication, the brand operated 13 locations throughout the Las Vegas Valley and one location in St. George, Utah. The Pinkbox Doughnuts brand was noted for its bold pink branding, immersive shop design, and creative doughnut flavors. The brand's menu at the American Fork location included more than 70 handcrafted varieties made fresh daily. These varieties included signature trademarked doughnuts, seasonal creations, holiday specials, and a rotating Doughnut of the Month.
Siegel described the Pinkbox Doughnuts shop as a fully immersive, sensory experience. According to the January 2026 source, the doughnuts were designed for social media-worthy moments and were intended to bring people together and spread smiles. The American Fork location was intended to serve as a community destination and was designed to be open seven days a week from early morning to late at night. The shop also featured a drive-thru for customers.
In addition to doughnuts, the menu offered specialty coffee drinks, hot and iced chocolate, lemonades, slushies, and a selection of Pinkbox merchandise. The January 2026 documents stated that the brand was also working toward opening a location in Sandy, with plans targeting the summer of 2026. The Pinkbox Doughnuts brand had previously been awarded "All-Time Best Doughnuts" by Las Vegas Weekly and "Best Doughnuts" in the Las Vegas Review-Journal "Best of Las Vegas" Awards, according to the brand's information. The company was established in 2012.
Residents encounter the work of the Pinkbox Doughnuts brand through its storefronts, which are described as impossible-to-miss. The brand's presence in American Fork was marked by a grand opening event that included a ceremonial ribbon cutting, a live DJ, and family-friendly entertainment such as face painting, balloon art, and meet-and-greets with the brand's mascot, Pinky.
What this means for American Fork
For the people of American Fork, the arrival of Pinkbox Doughnuts in January 2026 provided a new community destination at 610 W. Main St. The brand offered an immersive experience with over 70 handcrafted doughnut varieties and expanded its reach into Northern Utah through this new location.
