The University of Utah Athletics and adidas have entered into a groundbreaking seven-year partnership. Beginning July 1, 2027, adidas will serve as the official footwear, uniform, apparel, and sideline partner for the Utes.
Goals of the new agreement
The agreement aims to elevate the student-athlete experience, expand the reach of the Utah brand, and enhance engagement with fans.
NIL opportunities for student-athletes
Under the new agreement, adidas and Utah will prioritize high-impact Name, Image, and Likeness (NIL) opportunities for student-athletes across all 19 of the university's varsity programs. Once the partnership begins, all Utah student-athletes will be eligible to participate in the adidas NIL Ambassador Network.
Athletics Director's reaction to partnership
Utah Director of Athletics Mark Harlan stated that the university is fortunate to have a world-class partner like adidas, noting their innovative spirit and commitment to serving Utah student-athletes through unique licensed apparel.
Adidas President expresses pride
John Miller, President of adidas North America, expressed pride in partnering with the Utes, stating that both organizations share a commitment to elevating athlete performance and fan experiences.
University of Utah athletic history
The University of Utah is a member of the Big 12 Conference and has a history of 32 team national championships and 128 individual national titles.
