Rancho Markets opens new location in American Fork, its 10th, with another store planned

Rancho Markets, led by chief executive officer Eli Madrigal, opened its first location in South Salt Lake in 2006. The store was launched with the idea of providing products to the Latino community that were difficult to find elsewhere, "and, in effect, the demand has grown in recent years because this population segment has grown," said Dana Pérez, who handles marketing for Rancho Markets.