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BYU announces ‘substantial investment in football facilities,’ additional NIL opportunities in landmark partnership with PV3 Enterprises

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Utah News spotted this story published October 9, 2026 at Deseret News. Full coverage may follow as more sources report.

As part of the deal, the playing surface at LaVell Edwards Stadium will formally be called PV3 Field. “We are really grateful for the PV3 team and the level of commitment that they’ve shown to BYU Football,” Cougars football coach Kalani Sitake said in a statement.