Park City Mountain has joined with snowboarder Shaun White to launch a rebrand of the ski and snowboard resort. In conjunction with the Larger Than Life campaign, the resort plans to add infrastructure, including a 22-inch halfpipe and remote avalanche mitigation devices that should allow operators to open the Quicksilver Gondola sooner.
Park City Mountain is going Larger with the help of Shaun White
Utah News spotted this story published September 1, 2026 at Salt Lake Tribune. Full coverage may follow as more sources report.