BYU Athletics announced a multi-year agreement with Entrata, a Utah-based technology company, making it the first company to enter into a program-specific jersey patch sponsorship with BYU Football.
As part of the relationship with BYU Athletics, the Entrata logo will appear on all football player game jerseys beginning with the 2026 season. Jersey patch sponsorships have recently become a new commercial opportunity in college athletics.
Headquartered in Lehi, Utah, Entrata is a global leader in property management software that serves millions of residents across thousands of apartment communities worldwide.
BYU director of athletics Brian Santiago stated that the department was grateful for the new sponsorship and excited to welcome Entrata to the BYU Athletics family, noting that the company brings great value to the program.
Entrata CEO Adam Edmunds said the company is proud to be a Utah company and expressed excitement about joining Cougar Nation and investing where their team lives.
Beyond the jersey patch, Entrata's presence will extend through in-venue branding, digital activations, and fan engagement opportunities. The company will also collaborate with BYU Athletics on community initiatives to support efforts throughout Utah that strengthen local communities and create service opportunities for student-athletes.
The relationship positions the Entrata brand alongside the BYU football program as it competes in the Big 12 Conference with national television exposure on ESPN, FOX, and TNT.
In 2025, BYU achieved a new level of reach with 37.7 million viewers tuning in for live game broadcasts, ranking No. 16 nationally and No. 2 among all programs in the West.
