Swig, the Utah-based brand credited with inventing the "dirty soda" beverage trend, continues to expand its national presence through a scalable franchise model that has grown to over 170 locations across 17 states.
A Scalable Business Model
The company, which describes itself as a category leader rather than a follower, utilizes a business model designed for speed and efficiency. Swig's menu focuses on dirty sodas, cookies, and pretzel bites, catering to a customer base ranging from Gen Z to suburban parents.
Flexible Real Estate Options
The brand offers flexible real estate options for potential franchisees, including ground-up builds and end-cap drive-thrus. Store footprints can be as small as 800 square feet to accommodate high-traffic trade areas while maintaining brand consistency.
Franchise Requirements
Prospective franchisees face significant financial and operational requirements to join the brand. According to Swig, investors must possess $2,500,000 in liquid assets and demonstrate the ability to develop a minimum of 10 locations, with a target of building 2-3 new stores per year.
Operational Standards
The company also requires existing operators to have a proven track record in the industry. Applicants must currently own and operate 10 or more quick-service or fast-casual franchise restaurants in their target market area and maintain strong operational metrics, such as 4-star or higher online reviews.
Local Presence
Swig maintains a significant presence in the Utah market, with locations such as the Sandy shop operating daily. The Sandy location, located at 9470 S. Highland Drive Suite 1, offers drive-thru, takeout, and dine-in options.
The Dirty Soda Experience
The brand defines its signature "dirty soda" as a combination of traditional soda with customized mixes of flavors, purees, fresh fruits, and creams.
