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SEC and Big Ten Back New College Sports Bill

Corroborated by 3 sources Confirmed across multiple independent newsrooms. How it was made ↓
SEC and Big Ten Back New College Sports Bill
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The SEC and Big Ten conferences have agreed to support the Protect College Sports Act, a bipartisan Senate bill aimed at regulating the college athletics industry. The deal, reached after intense negotiations involving the White House, includes new provisions for athlete revenue-sharing caps and NIL transparency.

Key takeaways

  • The SEC and Big Ten have voted to support the Protect College Sports Act, ending a period of intense negotiations.
  • The bill establishes a $48.8 million athlete revenue-share cap, including a $22.5 million retention pool and $5 million for non-revenue sports.
  • New attestation requirements for apparel and sponsorship brands aim to prevent schools from using third-party deals to circumvent spending caps.
  • The legislation includes provisions for a one-time transfer exception, a five-year eligibility policy, and a ban on professional athletes returning to college.
  • The bill caps power conference membership at 19 schools and requires moving programs to operate as independents for five years.

The Southeastern and Big Ten conferences have reached a deal with federal lawmakers to support the Protect College Sports Act, marking a major turning point for legislation intended to regulate the college sports industry. The conferences' presidents and chancellors voted Friday night to back the bill, ending a period of intense negotiations and providing the bipartisan measure with a renewed path toward a Senate vote.

Intense Negotiations and White House Pressure

The decision to support the legislation follows a period of rapid negotiations between U.S. senators and conference executives. According to reporting by Yahoo Sports, the move comes after the conferences missed two consecutive deadlines set by lawmakers to determine their position on a revised version of the bill. The urgency of the negotiations was heightened by aggressive involvement from the White House; President Donald Trump engaged with stakeholders through intermediaries on Thursday evening, expressing his intent to publicly condemn leaders of the Big Ten and SEC if they continued to oppose the measure.

Closing the Revenue-Share Loophole

A central component of the new deal involves addressing concerns regarding the circumvention of athlete revenue-share caps. To prevent schools from using third-party entities to bypass spending limits, the bill includes language requiring school-affiliated sponsors and apparel brands to enter an attestation process. This process will certify that name, image, and likeness (NIL) agreements are legitimate, not directed by the school, and that compensation does not originate from the institution. This is similar to existing language in the bill regarding NIL deals from multimedia rights partners like Playfly and Learfield.

Expanded Revenue-Sharing Caps

The updated legislation significantly alters the financial framework for student-athletes. While the original cap was set at $21.3 million, the revised bill establishes a total cap of $48.8 million. This total includes a $22.5 million retention pool that allows schools to exceed the base cap to retain players, plus an additional $5 million designated specifically for women and non-revenue sports. This structure aims to align with current market trends and addresses long-standing complaints from the SEC and Big Ten regarding the ability to control costs while managing player compensation.

New Standards for Collegiate Athletics

The Protect College Sports Act also introduces several other regulatory measures. The bill seeks to grant the NCAA and conferences a limited antitrust exemption to re-implement a one-time transfer exception and standardize a five-year eligibility policy. Additionally, the legislation bans professional athletes from returning to college and establishes an agent registry with a maximum fee of 5%. The bill also includes the 'Lane Kiffin Rule,' which prohibits coaches from leaving their teams before a season has concluded.

Conference Expansion and Stability

The legislation also addresses the potential for 'superconferences' by capping power conference membership at 19 schools. Any programs moving between power leagues would be required to operate as an independent entity for five years. This provision has faced opposition from several institutions, including Clemson, Miami, Florida State, and North Carolina, which have expressed concerns regarding the impact on conference expansion and stability.

Legislative Hurdles in the Senate

Despite the momentum gained from the SEC and Big Ten support, the bill faces a crowded legislative calendar. Senate Majority Leader John Thune (R-S.D.) stated that while conversations regarding NIL are trending in the right direction, he did not guarantee a floor vote this week. Thune indicated the bill may rank behind other Senate priorities, including a bipartisan spending measure to fund the government until December 11, a Russia sanctions bill, and various executive branch nominees. Senate aides noted that a formal procedural step, known as cloture, would likely need to be filed by Monday to facilitate a vote later in the week.

A Push for Federal Oversight

The push for federal regulation comes as the NCAA faces ongoing legal challenges. The NCAA recently lost two court rulings regarding a rule that allows most Division I athletes to complete five seasons of eligibility. NCAA President Charlie Baker has urged the immediate passage of the Protect College Sports Act, stating it is long past time for leaders to act. The bipartisan effort has been spearheaded by Senators Ted Cruz (R-Texas), Maria Cantwell (D-Wash.), and Eric Schmitt (R-Mo.), who have worked to incorporate concessions to appease the major conferences.

Sources used (3)

  • nz.news.yahoo.comWebSEC, Big Ten vote to support congressional college sports bill after mad scramble
  • rollcall.comWebThune doesn’t guarantee NIL bill votes this week even with SEC, Big Ten backing
  • www.deseret.comWebSEC, Big Ten add long-missing support to college sports bill and revive its chances in the Senate

How this story was made

Corroborated by 3 independent sources

Utah News confirmed this story across multiple independent newsrooms before publishing.

deseret.comrollcall.comnz.news.yahoo.com

4 sources gathered

Coverage collected from the outlets listed above. · August 25, 2026

Written by AI

Utah News AI (on-device model) · drawing on 3 outlets · August 25, 2026

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Passed editorial quality review (75/100)

Published

11 min ago · August 25, 2026

This story was written by AI from the public sources listed above and passed automated quality review before publishing.

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CategoryMulti-Source
CitySalt Lake City
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SourceAI Generated