The Utah Dirty Sodas have been named Minor League Baseball's 2026 Best New Alternate Identity, according to a September 28 statement from the Salt Lake Bees. The Utah-based identity earned the top honor among a field of seven nominees to celebrate local culture through the combination of baseball and dirty sodas.
The Utah Dirty Sodas were selected from a group of nominees that included the Columbus Scrambled Dogs, Las Vegas Headliners, Louisville Humidity, Palm Beach Frozen Iguanas, Reading Iced Coffees, and Tulsa Ranch Dippers. The identity was created through a partnership between the Salt Lake Bees and Swig.
Ashley Havili, Vice President of Marketing for Miller Sports + Entertainment, stated that the recognition is a reflection of the creativity, collaboration, and passion used to bring the concept to life. Havili noted that the concept was designed to celebrate something uniquely Utah while combining the energy of baseball with the culture surrounding dirty sodas.
The Salt Lake Bees first announced the Utah Dirty Sodas identity in February and debuted the look on April 1. Throughout the 2026 season, the team transformed into the Dirty Sodas for every Wednesday home game at The Ballpark at America First Square.
Game day experiences included custom branding, themed entertainment, and $3 Swig drinks. Other features included in-game promotions, appearances from Swiggy, and a large Swig cup inflatable located in right-center field.
The on-field uniform features cream-colored jerseys with red sleeves and brown lettering for the Dirty Sodas script. The brown numbers and logos for both the Utah Dirty Sodas and Salt Lake Bees are located on the sleeves. The caps consist of a brown crown with a red bill and the Dirty Sodas logo on the front.
Swig, which founded the original dirty soda concept in Utah in 2010, played a central role in the identity. Swig has since expanded to more than 140 locations across the United States. The identity was a collaborative effort between the Bees, Swig, and RARE Design.
The award recognizes the collaboration between the Salt Lake Bees, Swig, RARE Design, and the fans who embraced the identity throughout the 2026 season.
