Developers revealed plans last week for Broad Street, the primary retail district for Utah City, a mixed-use development located on the former Geneva Steel mill site in Vineyard. According to a September 27 report, the commercial space is planned for 250,000 square feet of property running east to west and will include dining, fashion, and entertainment options.
The vision for Broad Street includes a walkable area stretching from the FrontRunner station to Utah Lake. While Utah City has not announced specific retailers, Davis Harris, the senior vice president of retail for Utah City, stated that a significant percentage of the district will be dedicated to retail. The development is also expected to include a 3,000-seat theater, a hotel, and office and residential spaces located above the shops.
Utah City has contracted Odyssey Retail Advisor to assist with the planning of the area. Harris noted that the firm is well known for helping build out retail in locations such as the Bellagio in Las Vegas and Hudson Yards in New York. The goal of the partnership is to curate a specific tenant mix to attract high-quality tenants to the core of Utah County.
The project occupies a 700-acre undeveloped area, which Harris said provides an opportunity to design the space without the restrictions of existing architecture, transportation, or parking common in established city blocks. The team is currently in the design phase and is working with architects to finalize the plans.
Construction for the Broad Street retail district is expected to begin in 2027.
