Bobby's Burgers by Bobby Flay has officially opened its doors in Holladay, Utah, marking the latest step in a significant expansion by Crave Management Group to establish nine locations throughout the state.
Expansion Through Utah
The Holladay opening follows the establishment of the brand's flagship location in Orem, Utah, which is currently open for business. Crave Management Group announced on Sept. 4, 2026, that the company is embarking on a new journey to bring the burger concept to multiple sites across the region.
Culinary Philosophy
Bobby Flay, the chef behind the brand, described the restaurant concept as a space where creativity and approachability intersect to provide a unique dining experience. Flay stated that the burgers are designed to be relatable while maintaining an element of surprise in every bite. He further claimed that other culinary concepts are unable to achieve the specific level of creativity found at Bobby's Burgers.
Employment Opportunities
Crave Management Group is currently seeking new team members to staff its growing operations. The company has posted open positions for those looking to join the brand, emphasizing a workplace where employee skills and passions are valued. Potential applicants can find information regarding open positions and career opportunities through the company's recruitment resources.
Business Collaborations
In addition to its retail expansion, Crave Management Group is actively looking for business collaborations. The company has invited interested parties to discuss potential partnerships as it continues to grow its footprint in the Utah market.
Looking Forward
As the Holladay location begins service, the brand continues to focus on its mission of delivering a specialized burger experience across its expanding Utah network.
Brand Background
Bobby's Burgers is a concept developed by chef Bobby Flay that focuses on high-quality, creative burger options. The brand is currently managed by Crave Management Group, which is overseeing the development of multiple locations in Utah, including the flagship site in Orem.
