As an avid skier and longtime lover of the outdoors, Chapman noticed something missing from women's outdoor apparel: personality. Technical clothing did its job, but so much of it looked the same. Women often seemed to have to choose between apparel that performed and apparel that felt like an extension of who they were.
LayerOne: How One Woman Is Rethinking Outdoor Apparel
Utah News spotted this story published September 2, 2026 at slugmag.com. Full coverage may follow as more sources report.