Sundance Mountain Resort is undergoing a strategic rebirth under new ownership to honor Robert Redford's legacy while ensuring a profitable future. The resort is implementing significant expansions, including a new 165-acre mountain expansion and the opening of the Inn at Sundance.
According to a report by Andy Bigford, the resort is set to unveil a predominantly advanced 165-acre expansion for the 2026-27 winter season. This project includes the Electric Horseman Express, a Doppelmayr lift named after the 1979 film, which will climb nearly 1,900 vertical feet to access 100 acres of previously off-limits bowl terrain. The expansion also features a new 1.5-mile-long cruiser called Storyteller, carved from the mountain ridge.
The resort has recently seen the opening of the Inn at Sundance, a 63-room lodging property that offers rustic luxury. This marks the resort's first lodging option beyond its original 100 upscale cottages. Additionally, the Mountain Camp day lodge was opened last winter to serve the resort's middle-class skiing base.
The current ownership group, Storyteller Canyon Investments, includes partners such as Bill Jensen, a U.S. Ski Hall of Fame inductee. Under this leadership, the resort has more than doubled its visits by catering to both local season pass holders from the Provo area and affluent visitors. The resort's summer season also contributes significantly to revenue through activities like hiking, mountain biking, and the Bluebird Cafe Concert Series.
The resort's management aims to balance sustainability and profitability while maintaining the environmental values established by Robert Redford. This includes preserving 70 percent of the original playground for conservation.
